Hi class!

This time I`ll talk about a video of Johanna Blakley, the topic of this video is “Social media and the end of gender”.  In this conference she speaks about of the different stereotypes in the social media.  The social media like magazines, radio, TV shows and games are directed to a specific group in the world, for example, men, kids, young people, girls and other.  The most media companies use very rigid segmentation methods to understand the audience, these methods use the old school demographics, for example the age demographics has had a major impact but not include the older people and yours interests.  The companies of social media direct their attention to what we do online because of this form they know the interests of people.

Other important point is the gender and the women revolution. Blakley say, “The women are really driven the social media revolution”. The women use more social networking technologies than men.  The women dominate the social space. The social media companies are going to hire a lot more women because there are important for yours business. The women are really driven the action online.

In my opinion all people are very important for the social media, yours opinions, interests and ages are very useful for the companies because of this form they can created best TV shows, magazines, games and programs of radio. The stereotypes are very bad for society because grouped in very simplistic categories.